Governance by design
Control, permissions, and accountability belong in the product from the beginning.
Explore Joinerize Our mission
Connect systems.Govern decisions.Automate key actions.
Our mission is to eliminate repetitive coordination from complex, cross-functional processes through governed automation and built-in AI capabilities that help teams configure and manage their work.
Our origin
Built from a problem experienced firsthand
EllasBase began with a recurring challenge encountered while facilitating work across product, release, documentation, and engineering teams. Disconnected systems and repeated follow-ups forced team members to continually carry and update information and decisions from one stage to the next.
With the end-to-end workflow fully automated and the previous process time significantly reduced and optimized, this result revealed a broader market need. EllasBase was founded to translate that insight into independent, purpose-built software.
How we build
Principles behind every product
Human judgment matters
AI and automation should support informed decisions, not silently replace them.
Purposeful AI
We build AI capabilities into our products to guide users and simplify complex configuration—while keeping consequential changes subject to human review.
Clear visibility
Teams should understand what changed, why it changed, and what happened next.
Our first product
One controlled workflow for work that crosses systems
Joinerize brings synchronized source work, human review, governed decisions, and downstream actions into one controlled workflow. Its built-in AI configuration assistant helps users turn their intent into editable workflow proposals that remain subject to review and approval.
Explore Joinerize →Our founder
Founded by
Sandra Eldera
Sandra Eldera, M.Sc., MBA, formerly with Siemens EDA and European Computer Telecoms AG, has worked within product management, project management, and customer enablement functions, with experience spanning technical content management, product strategy, delivery, and governance across Europe and the USA.
Her experience includes designing and building an end-to-end automated workflow system for enterprise software release management and documentation processes.
She founded EllasBase to transform recurring cross-functional challenges into focused, accountable software products.